Australia's first consumer advocacy group dedicated to minimal electromagnetic field emissions in everyday technology.
To protect Australian consumers from harmful electromagnetic field (EMF) emissions by advocating for minimal EMF technology standards, educating the public, and influencing policy.
Australia as a global leader in low-EMF technology adoption, where consumers can make informed choices about the technology they use in their daily lives.
Achieve formal recognition of EMF exposure standards by Australian regulatory bodies
Establish mandatory EMF labeling requirements for consumer devices
Build a coalition of 10,000+ engaged consumer members
Secure coverage in 5 major Australian media outlets
Influence at least one state government EMF policy initiative
A comprehensive framework driving our advocacy, research, and community building efforts across Australia.
Clear targets to track our progress and hold ourselves accountable.
| Metric | Year 1 Target | Year 2 Target | Progress |
|---|---|---|---|
| Active Members | 2,500 | 10,000+ | |
| State Chapters | 3 | 8 | |
| Corporate Partners | 5 | 20 | |
| Research Partnerships | 2 | 5 | |
| Policy Submissions | 4 | 8 | |
| Media Mentions | 10 | 30 | |
| EMF-Rated Devices | 50 | 200 |
The digital infrastructure that will power our advocacy and serve our community.
Central hub for strategic plan, resources, and public information about EMF safety.
ActiveSearchable database with A-F ratings for consumer electronics and appliances.
PlannedMember management, engagement tools, and community forums.
PlannedPublic API for accessing our evidence database and research summaries.
PlannedMobile app for community engagement, device scanning, and EMF awareness.
FutureSeed funding target for first year operations across all strategic pillars
Quarterly strategic reviews and governance oversight
Clear accountability per pillar with dedicated executives
Cross-functional leadership team alignment meetings
Strategic plan review and update cycle each year
Finalize leadership team alignment on this strategic plan
Launch public portal with strategic plan publication
Begin pillar-specific execution initiatives
Establish baseline metrics and tracking systems
Initiate first round of corporate outreach
Commence membership recruitment campaign
Help us build a safer technological future for all Australians. Whether you're a consumer, researcher, or organization — there's a place for you in our community.